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Research reports

Qualitative research on Black Magic and All Gold internal packaging and components

The objectives of this research were to assess the relativeimagery and acceptance of Black Magic and Terry's All Goldas projected by the assortments of chocolates and theinternal presentation, and how these elements combined tocontribute to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Qualitative research on Black Magic and All Gold internal packaging and components. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-and-all-gold-internal-packaging-and-components


Research reports

Qualitative research on Aquasil press advertising concepts

Ciba Geigy has developed a deodorant bathadditive: Aquasil. The product has been launchedon a test market in Southern TV and has gained the second position in the market. A televisioncommercial was used with the launch but the nationalcampaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1973
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Citation

, C. (1973a, April 08). Qualitative research on Aquasil press advertising concepts. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-aquasil-press-advertising-concepts


Research reports

Qualitative research on Yardley sponsorship

The general objectives of this research were to examineresponses to Yardley sponsorship amongst motor racingenthusiasts and other consumers. This involved coverage of: 1. Awareness of sponsorship generally andYardley sponsorship in particular;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Qualitative research on Yardley sponsorship. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-yardley-sponsorship


Research reports

Report on qualitative research on chewing gum

The objectives of the research reported here were:A. To examine general attitudes to chewing gum withreference to: patterns of purchase and eating;perceived differences between tablet and strip gum;role of chewing gum in sweet eating, brand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 9, 1972
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Citation

, C. (1972a, June 09). Report on qualitative research on chewing gum. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-chewing-gum


Research reports

Pre-testing of Maclemon press advertising

The general objectives of this research were to examine consumer responses to some new Press Advertising for MacLemon. Examples of three different campaigns were included in the research. Specific objectives of the research were to assess:1. Consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Pre-testing of Maclemon press advertising . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/pre-testing-of-maclemon-press-advertising-


Research reports

Qualitative research on radio Luxembourg adverting for Barclays

Three new radio commercials for Barclays Bank were broadcast on Radio Luxembourg until the end of July,1971. The commercials are aimed at young people (16-24), who make up the bulk of listeners Radio Luxembourg. The commercials are intended to:a....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on radio Luxembourg adverting for Barclays. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-radio-luxembourg-adverting-for-barclays


Research reports

Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III

The Ford Cortina Mark III was introduced to the home market in 1970, following the successful Mark I and Mark II versions. For a number of reasons, the launch was less successful than had been expected and a relaunch has beenproposed for September...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-attitudes-and-awareness-of-the-ford-cortina-mark-iii


Research reports

Benson & Hedges gold pack research

This research was undertaken to explore smokers' attitudes towards pack designs for Benson & Hedges brands as a whole. The general objective was to establish whether it is desirable for all Benson & Hedges brands to be presented as a house...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Benson & Hedges gold pack research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/benson-hedges-gold-pack-research


Research papers

Advertising pressure

The magazine HOR ZU and FUNK UHR commissioned the Delta Institute in Constance to carry out a survey on the relations between advertising pressure and advertising response . The Institute worked in cooperation with the Market Research and Planning...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: S. Geiger, Otmar Ernst
June 15, 1971
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Citation

Geiger and Ernst (1971a, June 15). Advertising pressure. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advertising-pressure